The modern Dutchman
In a changing Netherlands there is an indistinctness about our country and our citizens. And there is an ongoing search for the Dutch Identity.
Our Identity has a lot of different aspects but what we all recognize and acknowledge, is our cultural heritage and our directness. In this project the modern Dutchman is put into our cultural heritage in a simple and direct way. In this way it aims to connect the old Netherlands to the modern Netherlands and the other way around.
The illustrations were placed on top of everyday products to portray and show the beauty of the modern Dutchman.
All products are available for order.